Exciting Initiative to Boost Tourism and Youth Skills in India
In an inspiring move aimed at enriching India’s burgeoning tourism industry, the Bird Academy has joined hands with the Ministry of Tourism (MoT), Government of India, and the Indian Institute of Tourism and Travel Management (IITTM). This collaboration is set to empower around 3,000 students with top-notch soft skills training as part of the Incredible India Tourist Facilitator Certification (IITFC) programme. This year-long endeavour is committed to cultivating a new generation of tour guides, proficient in customer service, grooming, etiquette, and communication.
Key Highlights of the Program
- Collaboration for Growth: Bird Academy signs vital MoU with MoT & IITTM, targeting soft skills enhancement.
- Training Goals: Emphasizes customer service, grooming, etiquette, and communication, to ready students for tour guide roles.
- Interactive Training: Each training module spans eight hours of live, interactive, and online learning over two days.
- Pan-India Reach: Training is open to students across India, with each batch hosting at least 50 aspiring tour guides.
At the heart of this initiative is the goal to not only elevate the tourist experience within India but also to unlock potential employment avenues for the youth. “The Incredible India Tourist Facilitator Certification (IITFC) programme is a timely response as India gears up to welcome tourists post-pandemic. Soft skills are crucial, and we are thrilled Bird Academy is leading this charge,” shared Rupinder Brar, ADG, MoT, during the MoU signing ceremony.
Radha Bhatia, Chairperson, Bird Group, expressed the Academy’s honour in being selected for this initiative. The hope is that this training not only boosts employment but significantly contributes to the dynamism of India’s tourism, aviation, and hospitality sectors. Prof Monika Prakash of IITTM also echoed these sentiments, stressing the value this partnership brings to the IITFC programme’s objectives.
Looking Ahead
The Bird Academy, since its establishment in 1998, has been at the forefront of providing quality education and skills training for the aviation, travel, tourism, and hospitality industry. This latest effort, part of their CSR initiatives, highlights their continued commitment to the industry’s growth and the empowerment of India’s youth. As the country prepares for an influx of tourists, such initiatives are vital in ensuring that visitors to India receive unparalleled service, further bolstering India’s image as a top tourist destination.
Stay tuned to witness how this initiative unfolds and contributes to transforming India’s tourism landscape, one trained guide at a time.
