Collaborative Effort Highlights Sustainable Tourism in India Amidst Pandemic’s Aftermath
In a collaborative effort to promote sustainable tourism in India, KPMG, alongside PHD Chambers of Commerce & Industry, Hotel Association of India, and FHRAI, has released a significant report titled “Sustainability in Tourism: Reimagining India’s Sustainable Tourism Evolution.” This detailed study shines a light on the effects of the pandemic on sustainable tourism practices in the country. Aalap Bansal from KPMG India shared insights on the necessity of sustainable practices in the tourism industry, emphasizing the need for a conscientious approach towards reducing environmental impact and supporting local communities.
The report indicates a promising future for sustainable tourism in India, with projections showing a robust growth in the market by 2032. Insights from Bhutan’s Prime Minister on targeting Indian tourists further align with the broader goal of fostering regional tourism growth while maintaining sustainability and well-being.
Innovative solutions like virtual tourism and private sector initiatives in environmental conservation are highlighted as key components in advancing sustainable tourism. However, challenges such as workforce shortages and the need for local empowerment through training are acknowledged as potential obstacles.
Ultimately, the success of sustainable tourism in India is depicted as a joint effort between government, service providers, and tourists, each bearing responsibility for embracing and advancing sustainable practices.
India’s Journey Towards Sustainable Tourism Gains Momentum
Amidst growing awareness and global emphasis on environmental conservation, India’s tourism sector is witnessing a significant shift towards sustainability. A new report by KPMG, in collaboration with leading industry bodies, provides an in-depth analysis of this evolution, especially in the context of the pandemic’s impact.
According to Aalap Bansal from KPMG India, the urgency for sustainable practices in tourism is paramount. He stresses the importance of integrating these practices not just for compliance, but to ensure the longevity and health of both the industry and the destinations frequented by tourists.
The findings project an optimistic growth in India’s sustainable tourism sector, with a notable increase in its value expected over the next decade. This growth aligns with global tourism trends and highlights India’s potential to set benchmarks in sustainable practices.
Efforts towards promoting sustainable tourism also include innovative approaches like virtual tours and private sector initiatives focused on environmental preservation and community upliftment. Nonetheless, challenges persist, particularly in staffing shortages exacerbated by the pandemic, underscoring the need for skilled workforce development to support sustainable tourism objectives.
The role of tourists themselves is underlined in the collaborative effort towards sustainability, pointing towards a shared responsibility in making tourism more eco-friendly and community-inclusive.
